[Academic] Project: Resort/Hotel Identity System
Problem: Creating an identity system involving different design deliverables that is intriguing.
Solution
MISHENG highlights a symbiotic life between human and nature where everything in the hotel comes to an organic and sustainable way. The key takeaway for consumers is a wholesome and relax experience that inspired by nature in an innovative way.
Brand Tone: Natural, Refreshing, Slow-Life.
Brand Persona: Innovative, Friendly, Diligent.
